Starts with B, Stop being SLOTH
Client : Berocca
Agency : MINT Thailand
Year : 2020
Client : Berocca
Agency : MINT Thailand
Year : 2020
Berocca is an effervescent vitamin that helps boost energy and get rid of weariness. On this campaign, we used the word “SLOTH” to describe the sluggish feelings that we felt when we were tired. The hero work of this Campaing was the TVC talked about the “SLOTH” syndrome that can be killed by the product.
Apart form that, we also created an AR-game instagram filter. Here’s how it worked, the filter would randomly ask the player some witty questions to check if they were ready to start their day. If the player couldn’t get all 5 questions right, they will reach the result where it said, you’re not ready this morning, start with B stop being SLOTH. The fun part laid where the player got to be very competitive with themselves and played the game over and over until they get all their answers right.
Apart form that, we also created an AR-game instagram filter. Here’s how it worked, the filter would randomly ask the player some witty questions to check if they were ready to start their day. If the player couldn’t get all 5 questions right, they will reach the result where it said, you’re not ready this morning, start with B stop being SLOTH. The fun part laid where the player got to be very competitive with themselves and played the game over and over until they get all their answers right.